We have developed our own unique methodology for polling the inexpressible and the hidden emotions of target groups—metaphor analysis.

This technique uses evocative images to make it easier for people to express their feelings about brands, categories, products, services, and causes. These metaphorical images appeal to target groups’ subconscious and unconscious, allowing us to adapt our language and way of communicating with them.

MetafortéTM is a unique Web platform developed by Hop to conduct such studies on a large scale.